At the special 50th D&AD awards which took place this week, Apple was named both the Most Awarded Design Studio and Most Awarded Brand of past 50 years.
FSM EXCLUSIVE DEAL To accept the iconic pencil award, Jonathan Ive (the senior vice president of industrial design) and the rest of his team took a break from the iPhone 5 madness and flew over to London.
Apple has been consistently selected for the awards due to their “ability to sustain itself in our hearts and minds” and the “passion and utmost care that the design team puts into the development process.”